MBT Episode 5: Nikki Gonzales - IKEA Assembly and Beyond

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🎙 Guest: Nikki Gonzales – Director of Business Development - Weintek USA
🎧 Episode Title: IKEA Assembly and Beyond

🚀 Episode Summary:

In this episode of Machine Builder Talk, we sit down with Nikki Gonzalez, Director of Business Development at WinTech USA and co-host of Automation Ladies, to explore her inspiring career journey in automation, from machine vision to HMI solutions.

Nikki shares insights on integrity-driven sales strategies, the growing role of AI in boosting productivity, and the power of genuine relationships and personal branding. She highlights the need for diversity and continuous learning within the automation industry and told us all about the OT SCADA CON community-building initiative she is hosting with her friend and Automation Ladies co-host Ali G. in Houston, Texas on July 25th, 2025 (link below).

💡 Key Takeaways:

✔️ Building genuine relationships and integrity in sales
✔️ Leveraging AI tools like ChatGPT for professional growth
✔️ The value of personal branding and networking
✔️ Adapting sales approaches across different company cultures
✔️ Importance of diversity and continuous learning in automation

🔗 Episode Links:

From technical roles to sales leadership, Nikki’s story offers valuable insights and practical strategies for professionals navigating the evolving automation landscape. Don’t miss this engaging conversation!

About Nikki Gonzales

Nikki Gonzales is the Director of Business Development at Weintek USA, where she helps OEMs and system integrators implement powerful, cost-effective HMI solutions. With over 15 years of experience in industrial automation, Nikki brings a strong background in technical sales, business development, and startup growth.

She began her career at Keyence and Festo before moving into sales leadership roles at CST, Algo, and Quotebeam. Nikki is also the co-founder and host of the Automation Ladies podcast and the organizer of OT SCADA CON, a conference focused on operational technology and industrial automation. She currently serves on the board of Process & Controls Engineering and is a regular speaker at major industry events including Automate, IMTS, and Rockwell Automation Fair.

Known for her deep technical expertise, strong industry network, and passion for inclusion, Nikki is a leading voice in making automation more accessible and community-driven.

On this episode of Machine Builder Talk, we’ll dive into Nikki’s career journey, her approach to integrity-driven sales, the growing role of AI in automation, and her efforts to build a more connected and inclusive industry.

Nikki's LinkedIn Page

Weintek USA Website

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Nikki Gonzales
Director of Business Development @ Weintek USA